Any life, no matter how big or how small, will defend itself. Fighting a bear is ridiculously dangerous. But so is fighting a raccoon.

If the animal is injured, it is even more dangerous. It doesn’t have the ability to run. Its only option is to fight to the death.

People, and their businesses, are no different. Avoid head to head conflict with your competitors. Big or small, if you attack your competitors head on, they will fight you to utter exhaustion. If there business is already “injured” they will fight you to the very bitter end.

Do everything you can to avoid head to head conflict, regardless of the size of your enemy, it will exhaust you.