A New Question

The next time you meet with a fellow entrepreneur and discuss your businesses, ask him/her this question: How profitable is your business?

For some reason that question never gets asked, yet it is the only one that matters.

I don’t care how much revenue your company generates. I don’t care how many employees you have.

What impresses me is how profitable your company is. I am intrigued by the efficiencies and innovations of highly profitable companies. I suspect you are too.

.So, stop asking how big your friend’s business is. Ask how profitable it is. Ask how healthy it is. That is what you you should care about. That is all entrepreneurs should talk about.

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