Mike's Blog


The Key To Persuading Others

key_persuading
It’s about passion. It is having a love for what you do. It is about giving a shit. I met a woman who is a dolphin trainer. She couldn’t stop gushing about how amazing her work is. Communicating with dolphins. Learning their personalities. Connecting. The stories she shared were nothing short of remarkable. And by […] Read more

First, They Got To Like You

like_you
I don’t care what you sell or how amazing your offer is; If I don’t like you, I’m not buying. If I don’t like your website, I am going elsewhere. If I don’t like the charity you are connected with, I am going to find someone else who supports the charity I like, and buy […] Read more

The New Entrepreneurship Way

n_e_w
Entrepreneurship has changed forever. The old way is imploding. And it is a good thing. Scary. But a good thing, nonetheless. Just like a star in its final stage of life, OWE (Old Way Entrepreneurship) started a rapid, insatiable burn after 9/11 and in this new decade it collapsed into a black hole. But along […] Read more

How To Use Color In Your Business

colors_business
Looks matter. So much so that research by the secretariat of the Seoul International Color Expo documented 93 percent of test subjects put the highest importance on visual factors when purchasing products. Yet only 6 percent said that the physical feel (sense of touch) was most important. Hearing and smelling each drew a meager 1 […] Read more

How To Determine What You Are Passionate About

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When you have passion for something it will get you over every brick wall, help you weather every storm, and even when you’ve been knocked down for the hundredth time, compel you to get back up and try again. You can’t build a successful business without it. No one can be a little bit passionate. […] Read more

Why You Can’t Motivate An Employee

motivate_employees
I get it. You want a dream team, a devoted group of employees who would move mountains, face their fears, and work tirelessly to help you meet your entrepreneurial goals. I hate to break it to you buck-o, but they ain’t you. They may love you and their job, but nobody will ever be as […] Read more

When Is The Best Time To Start A New Business?

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There is a popular belief about stock market investing – don’t try to time it, instead “dollar cost average.” I agree. Dollar cost averaging means that the timing of our investments is not nearly as important as simply investing and to continuously invest over time. Time averages out the volatile swings of any given moment. […] Read more

Break These Rules for Better Public Speaking

RBA
For audience members, typical is boring. Watching a performer take risks is exciting. The best of the best break the rules. However, they don’t break the rules just to break the rules. They break the rules to make the show better, to advance a story, to raise the stakes, to get you to sit up […] Read more

What Is The Best Way To Market My Business?

market_my_business
No question about it. You need to be all over social media! No. Wait. Hold on. I take that back. I meant, you must have a killer website that links to your killer social media. Well… I mean, only if you are doing public speaking. That’s it… public speaking. You must be a public speaker […] Read more

The Rise Of The Micro-Enterprise

micro-enterprise
Micro-enterprise has a pretty nice ring to it, doesn’t it? It even sounds like you’re part of something bigger than your office-in-a-box, because you are! Would you believe that around 87 percent of all businesses in the United States are considered micro-enterprises? It’s true, according to the Association for Enterprise Opportunity. With 24 million micro-enterprises […] Read more

The Business Innovation Technique Of Blending

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Entrepreneurs are natural innovators, but even the most forward-thinking people sometimes need a little nudge to help open their minds to new possibilities for growth. One of the best ways to think outside of the box is to start asking “what if” questions. Here’s a “what if” question I’ve been kicking around lately: What if […] Read more

Squeeze The Juice Out Of It

squeeze_juice
We derive only about twenty percent of the value out of eighty percent of the things we use. The email marketing system you purchased? It can do so much more than just big old email blasts. That CRM you are using? You’re barely scratching the surface of what it can do. That networking group you […] Read more

Inspired? Ask How

afford_it
“You gotta think differently.” “You need to aspire to be bigger.” “You have to believe.” I hear some version of these quotes all the time. Shoot, I say them too. While they are surely true, they are highly unactionable. I mean, how do you think differently? What do you need to do to have bigger […] Read more

On Stage Every Day

stage
I was re-reading First, Break All The Rules by Marcus Buckingham this morning, and in the introduction I came across this quote: “A manager has got to remember he is on stage every day. His people are watching him. Everything he does, everything he says, and the way he says it, sends off clues to […] Read more

The Rise Of Self-Serve

self_service
I was standing in line at the ATM. There were four people in front of me. I estimated a five or six minute wait. Through the glass door I saw two tellers with no one in line. But I waited for the ATM machine, nonetheless. I suspect you do the same. Our world is very […] Read more

One Hundred Percent Satisfied?

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I just returned from my annual business retreat. This year we decided to go to Costa Rica. We wanted to experience the world class whitewater rafting. What I didn’t expect was that we would also experience world class customer service. The driver who took us to and from the airport, activities and the host of […] Read more

Travel More To Improve Your Business

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When Phil Romano founded Macaroni Grill, he traveled throughout Italy to determine what made restaurants so popular. Among other things, he found that in Italy a jug of wine is simply placed on the table when the customer arrives. When they are ready to pay the bill, the waiter simply asks how many glasses of […] Read more

The Trust Factor

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I hustle to get the word out about my books, bringing them to events, doing signings at bookstores, and sticking them in supermarket cereal boxes in hopes that people will think it is the coolest prize inside, ever. And yet, at the end of the day, it doesn’t move many books. But if Seth Godin […] Read more
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