Behavioral Influence

It’s about passion. It is having a love for what you do. It is about giving a shit. I met a woman who is a dolphin trainer. She couldn’t stop...

William Shakespeare told us that “brevity is the soul of wit.”  The always colorful Dorothy Parker adapted Shakespeare’s aphorism and taught us that “brevity is the soul of lingerie.”  My...

Integrated Counsel Trumps Lawyer When you hear the word lawyer, what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel, what do you think? Probably nothing...

It’s that pivotal moment. The client is just a few perfect words away from the sale. What do you say? What will make sure they write out that check? How...

You land a big new project and need expertise and staff that you don’t currently have. No small business can afford an army of employees just sitting around waiting for...

Ever walk past the perfume stands in the mall? If you have, you've been attacked by an army of perfume spraying sales clerks. It clearly frustrates most passerby's. So why...

Who will ever forget the Thanksgiving of 2009? We awoke on Friday morning from our turkey induced slumber to find out that Tiger Woods’ wife beat him up overnight. Tiger...

A sales team is the backbone of many companies. In order for your company to profit and grow, you need an effective sales team to bring in the big bucks!...

Great marketing generates educated, filtered prospects who are convinced you have the right solution for them. Your sales team gets inquiries from qualified, knowledgeable prospects. Their job is simply to...

I originally started the introduction to this article by explaining to you that my industry is soooooo competitive.  It is…truly.  I’m an author, and any time I’m pitching a new...