Category: Behavioral Influence
April 11, 2014
No question about it. You need to be all over social media!...
April 2, 2014
Nothing spreads like a secret. Start one about your business, and let...
April 1, 2014
I hustle to get the word out about my books, bringing them...
March 21, 2014
How come every business lists its open hours? Open 9:00am to 9:00pm,...
March 14, 2014
I was talking with a budding entrepreneur last month about a car...
March 9, 2014
You are likely familiar with the scarcity theory - the concept that...
March 7, 2014
In his must read book, Influence: The Psychology of Persuasion, Robert Cialdini...
February 19, 2014
I received an email from Blake, a business owner in Australia, this...
January 28, 2014
If you are at a clothing store and you try on a...
January 12, 2014
There are disproportionately more Clay’s in the pottery business than people with...
January 5, 2014
Back in September 2013, McDonald’s began a campaign for their Premium Roast...
December 9, 2013
Back in 2012 a cool experiment was run, unknowingly, on readers of...
November 28, 2013
I want to let you in on a little secret: Today, Black...
November 23, 2013
Studies show that people adhere to rules more when they think they...
November 15, 2013
Does it frustrate you when a politician or business leader or friend...
November 2, 2013
I am on a little bit of a pricing strategy kick this...
November 1, 2013
Buyers have a negative association to dollar signs and decimals. Even if...
October 25, 2013
The left side of the human brain performs, among other things, story...
October 19, 2013
I was intending to share this card (picture below) as an example...
October 6, 2013
Entrepreneurs have the propensity to give employees big, lofty titles. That new...
September 27, 2013
The first time you went to Starbucks, words like Tall, Venti, and...
September 23, 2013
Customers buy from vendors they know, like and trust. You already know...
September 4, 2013
I have noticed that some people are news addicts and others are...
August 29, 2013
I was out to dinner with members of my advisory board when...
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