Category: Behavioral Influence

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What Is The Best Way...

No question about it. You need to be all over social media!...
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Wanna Go Viral? Start A...

Nothing spreads like a secret. Start one about your business, and let...
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The Trust Factor

I hustle to get the word out about my books, bringing them...
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Not Open Hours

How come every business lists its open hours? Open 9:00am to 9:00pm,...
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If It Bothers You, It...

I was talking with a budding entrepreneur last month about a car...
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How To Make Your Product...

You are likely familiar with the scarcity theory - the concept that...
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Height Matters

In his must read book, Influence: The Psychology of Persuasion, Robert Cialdini...
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A Vertical Market Can Be...

I received an email from Blake, a business owner in Australia, this...
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People Buy What They Try

If you are at a clothing store and you try on a...
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Say It, Become It

There are disproportionately more Clay’s in the pottery business than people with...
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McDonald’s Sneaky Trick To Making...

Back in September 2013, McDonald’s began a campaign for their Premium Roast...
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The Most Persuasive Font

Back in 2012 a cool experiment was run, unknowingly, on readers of...
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Black Friday Is A Manufactured...

I want to let you in on a little secret: Today, Black...
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Prevent Stealing With A Picture...

Studies show that people adhere to rules more when they think they...
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A Lesson In Profitability –...

Does it frustrate you when a politician or business leader or friend...
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The Way To Sequence Pricing...

I am on a little bit of a pricing strategy kick this...
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A More Persuasive Way To...

Buyers have a negative association to dollar signs and decimals. Even if...
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Place What You Want To...

The left side of the human brain performs, among other things, story...
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It’s Not Trivial To Your...

I was intending to share this card (picture below) as an example...
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Don’t Give Your Employees Lofty...

Entrepreneurs have the propensity to give employees big, lofty titles. That new...
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Hook Customers With A Newly...

The first time you went to Starbucks, words like Tall, Venti, and...
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Know, Like, Trust & Try

Customers buy from vendors they know, like and trust. You already know...
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You Are A Reflection Of...

I have noticed that some people are news addicts and others are...
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A Simple System With A...

I was out to dinner with members of my advisory board when...
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