Category: Behavioral Influence

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What Street Signs Can Teach...

Advertising has changed. A lot. Customer attention spans are nil.  We want...
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How To Instantly Break Stress

In this episode of On A Roll, Mike Michalowicz explains why drawing...
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How Loss Motivates People To...

More people buy my books after I speak, than before.  It's what...
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The Little Things Are What...

In this episode of On A Roll, Mike Michalowicz explains why you...
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Don’t Play Pricing Tricks With...

I arrived at the car rental desk after a long flight. I...
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How To Price Your Business...

Prospects and customers see price as a reflection of value. Ironically, lowering...
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How To Deal With Annoying...

The FroMLE Technique Even though I have an Immutable Law, No Dicks...
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Be A Better Networker By...

The key to networking is not in the talking, it is in...
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Front Loading Web Content

Movie trailers are front loads of the movies they pitch. Advertisements are...
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Don’t Be The “The”

There is an interesting phenomena that happens when you do a lot...
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The Most Loyal Customers Do...

In Dan Ariely's TED talk, he explains the power of the Ikea...
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False Urgency Kills Customer Loyalty

I recently bought my last proverbial truck load of coffee from CoffeeForLess....
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A Trick To Instantly Break...

With your finger draw an infinity sign (a figure eight laying on...
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You Are The Average Of...

You are equal to your five closest friends. This is either good...
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The Formula To Standing Out...

Better doesn't get noticed. There is too much noise and not enough...
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Influence Techniques In A Fund...

I drove into a parking lot in Westfield, NJ and was greeted...
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How To Wow Customers

I first heard the term in the 4th grade. I was waiting...
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Number Two Is Number One...

Every entrepreneurial naturally strives to be number one. You want to be...
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Use Current Pictures Of Yourself...

The Glory Day Pic If that picture from 25 years ago, when...
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The 3 Step Process To...

Have you run meetings where no one actively participates? Where no one...
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What’s Your Company’s First Impression...

If you have ever visited my home state of New Jersey there...
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How Badly Do You Want...

I just interviewed my thousandth entrepreneur. Mind you, this is not a...
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The Reason You DON’T Want...

We Love To Hate #1 It seems that every entrepreneur I meet...
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If You Think It Will...

If you think something will take an hour, it will take a...
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