Category: Branding

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Don’t Listen To Non-Consumers

I went to the mall this past weekend to pick-up a few...
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Business Applications for Facebook On...

You know all about how companies have been using mobile applications to...
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Utopia Corporation

If you are like most people in business, you strive to be...
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The Entrepreneur’s Costume (Hint: Dress...

Some entrepreneurs spend more time picking out a Halloween costume than they...
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How To Know If Your...

It is likely the most common question I hear: “How do I...
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5 Secrets To Increasing Your...

It’s inevitable. We all have to raise prices at some point in...
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How To Name Your New...

If you are picking a company name the old fashion way you...
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Fat Guys In The Woods’...

A great product lesson comes from The Weather Channel's wildly popular TV...
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Kindle Unlimited Teaches Us 5...

My most recent book, Profit First, launched on July 8 of last...
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Customers Don’t Buy What You...

Customers don’t buy chimney cleaning services. They buy safe, roaring fires. Customers...
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How To Be Memorable In...

The formula to success? Being memorable. Throughout our lives we constantly encounter...
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How to Properly Define Your...

As an entrepreneur you probably already know how important your brand is....
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How To Win Business Awards

I used to think winning an award was just a silly thing....
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What Do You Stand For,...

You’re probably thinking, pop quiz? I haven’t even had my coffee yet,...
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What Is The Best Way...

No question about it. You need to be all over social media!...
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The Trust Factor

I hustle to get the word out about my books, bringing them...
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The Only Way To Succeed

Before the Internet, you didn’t really need to be that good. As...
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The Maytag Guarantee

Maytag figured something out many, many decades back. If they put a...
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You Can’t Be Friendly &...

Banks like to advertise how friendly they are. Customer service comes first,...
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Say It, Become It

There are disproportionately more Clay’s in the pottery business than people with...
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How Long Can You Go?

Extreme is good. Extreme is awesome. Extreme is profitable. But when your...
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First Mover Advantage Redefined

Remember that term “first mover advantage”? I’m sure you do. And I...
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McDonald’s Sneaky Trick To Making...

Back in September 2013, McDonald’s began a campaign for their Premium Roast...
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Make Your Website The Same...

When it comes to website design (or any of your marketing materials),...
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