Category: Consumer Behavior

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Different is Good

The hottest meme (an idea or behavior that gets copied or imitated...
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Addicted To Small Rewards

My children love video games. I wondered why. Video games are full...
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Small Step Prospecting

Don't send me an email telling me to “click here in the...
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How You Know If You...

One of my colleagues showed me an email that she sent to...
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How to Get A Difficult...

I received this note, in the mail last year. It did its...
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Should You Raise Your Prices?

There is a danger when you raise your prices. You may lose...
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Less Is More

Could you imagine a fruit stand that just sold bananas? Kinda lame,...
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Good Criticism vs Bad Criticism

I finished a speech last month and hustled to the back of...
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Waves

The marketplace is an ocean and it is the only place you...
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Why People Talk About The...

It seems like many conversations include dialog about the weather.  Too hot,...
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Snow.

My friend, Barrett owns a lawn care business. To grow his company...
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Is Being Available All The...

Johann Wolfgang von Goeth, the famous writer and scientist, was quoted as...
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