Category: Consumer Behavior

Blog

Compare It In Order To...

Last summer, my family and I were at the beach. While we...
Blog

How To Get Great Testimonials...

Regardless if you sell a mix of generic services or are hocking...
Blog

How To Get Referrals

More referrals mean more business. It is that simple. There are many...
Blog

First, They Got To Like...

I don’t care what you sell or how amazing your offer is;...
Blog

The Rise Of Self-Serve

I was standing in line at the ATM. There were four people...
Blog

Not Open Hours

How come every business lists its open hours? Open 9:00am to 9:00pm,...
Blog

How To Make Your Product...

You are likely familiar with the scarcity theory - the concept that...
Blog

The New Way To Collect...

What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I...
Blog

Truth Is Spoken Through Wallets,...

A very important client and I had a conversation last month about...
Blog

People Buy What They Try

If you are at a clothing store and you try on a...
Blog

Great Websites

In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When...
Blog

Not What You Expected

This morning I bit into a bagel with tomato and cream cheese....
Blog

Competing On Convenience

Convenience. It’s one of your customers greatest desires. A house used to...
Blog

McDonald’s Sneaky Trick To Making...

Back in September 2013, McDonald’s began a campaign for their Premium Roast...
Blog

Your Best Business Adviser

Your best business adviser is your customer.   You customer makes it...
Blog

The Most Persuasive Font

Back in 2012 a cool experiment was run, unknowingly, on readers of...
Blog

Ask Your Prospects What They...

People are more likely to do something when they say (or write)...
Blog

Prevent Stealing With A Picture...

Studies show that people adhere to rules more when they think they...
Blog

Increase Customer Demand Through Scarcity...

The Executive Summary Less is definitely more.  It sounds crazy at first....
Page 3 of 3123

More of mike…

Have Mike Speak at your event

Read All of Mike’s amazing Books

Listen to Mike’s Podcast Right now

Join Profit First Professionals

…& Mike’s Books

Profit First

Surge

The Pumpkin Plan

The Toilet Paper Entrepreneur