Consumer Behavior

Are you running a business or a smorgasbord? I get. You love your customers. You want to make them happy, meet their every need and grant their every wish. So...

Chances are your business is like a gumball machine. Your clients aren't strategically planning to buy from you. They aren't spending years evaluating and weighing each option. They aren't thinking...

Ever walk past the perfume stands in the mall? If you have, you've been attacked by an army of perfume spraying sales clerks. It clearly frustrates most passerby's. So why...

Who will ever forget the Thanksgiving of 2009? We awoke on Friday morning from our turkey induced slumber to find out that Tiger Woods’ wife beat him up overnight. Tiger...

This is a picture (thanks to Google Maps) of the Virginia Tech drillfield, the center of campus. All the students living in dorms cross the drillfield every day to get...

About two months ago I had coffee with one of my closest friends. He was all hyped up, and it wasn't because of the triple caffeine injected espresso. Well, maybe...

Inevitably the biggest challenge you will ever get for raising your prices will not be from your clients, but will come from you.  You will fear losing your clients, even...

Integrate Counsel. You probably have never heard that term before. And I suspect, to some degree, you are now curious what it means. They are professionals who will work from...

The pet rock lasted about 6 months, albeit over 1.5 million pet rock sold. The Chuck Taylor All Star sneaker from Converse has been a fad since the 1930’s and...

We all have ‘em – you know, the folks who make you cringe when you see that they’re calling.  The ones who drain your energy, criticize everything, and are slow...