Consumer Behavior

Customers don’t buy chimney cleaning services. They buy safe, roaring fires. Customers don’t buy Terry Cloth, sponges, soap and wax. They buy bragging rights for their shiny car. Customers don’t...

Have you ever heard of Buyer’s Remorse? Thought so. But did you know that with public access of the Internet truly taking hold twenty years ago, everything changed? The consumer...

Humans are creatures of habit. Those who have ever tried to break a habit can identify with this. You start a diet every Monday. You plan a new workout routine...

In the business world, we all have the same basic goal – to make money. And then to make more of it. While there are a variety of ways to...

Here’s a quick pop quiz for you: Of these three phrases (all amounting to the same offer), which would you choose? 1. Half Price 2. Buy One, Get One Free...

Last summer, my family and I were at the beach. While we were enjoying a lovely stroll along the boardwalk, we noticed the bike rental below with the sign attached....

Regardless if you sell a mix of generic services or are hocking a high-end specialty product, either way you want to have great testimonials flowing in. I mean, it's a...

More referrals mean more business. It is that simple. There are many traditional approaches to getting more referrals, and they work. In fact, at the end of this article you...

I don’t care what you sell or how amazing your offer is; If I don’t like you, I’m not buying. If I don’t like your website, I am going elsewhere....

I was standing in line at the ATM. There were four people in front of me. I estimated a five or six minute wait. Through the glass door I saw...