Marketing Strategies

Maytag figured something out many, many decades back. If they put a guarantee on their dishwashers and showed an idle Maytag repairman on TV (if you don’t recall, he was...

Banks like to advertise how friendly they are. Customer service comes first, last and in between. At least, so they say. Yet these “friendly” banks bury customers with small fees....

In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When coffee was served to test subjects in fanciful dishware, complemented with condiments in beautiful glass and metal containers,...

There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And...

Extreme is good. Extreme is awesome. Extreme is profitable. But when your extreme behavior is inauthentic, rooted in a desire to get attention by whatever means possible, extreme is bad...

Remember that term “first mover advantage”? I’m sure you do. And I also suspect you realize that it is pretty much no longer relevant - at least as to how...

Convenience. It’s one of your customers greatest desires. A house used to be a cave. Drinking water was in a river a mile away. Dinner was a day’s (or week’s)...

Back in September 2013, McDonald’s began a campaign for their Premium Roast Coffee. Started in California, the campaign (perhaps due to its success) has grown countrywide. Buy any size cup...

You remember 20 years ago, right?  Marketing was passive.  You would run a TV commercial or have the local radio station pitch your product.  Consumers would either listen or turn...

When it comes to website design (or any of your marketing materials), the unique, different and unexpected can work against you.  It’s the marketer’s paradox. Being different is your biggest...