Category: Marketing Strategies

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The Marketing Flywheel

I am far from an engineer, but I do know a little...
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A Vertical Market Can Be...

I received an email from Blake, a business owner in Australia, this...
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The Maytag Guarantee

Maytag figured something out many, many decades back. If they put a...
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You Can’t Be Friendly &...

Banks like to advertise how friendly they are. Customer service comes first,...
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Great Websites

In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When...
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Say It, Become It

There are disproportionately more Clay’s in the pottery business than people with...
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How Long Can You Go?

Extreme is good. Extreme is awesome. Extreme is profitable. But when your...
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First Mover Advantage Redefined

Remember that term “first mover advantage”? I’m sure you do. And I...
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Competing On Convenience

Convenience. It’s one of your customers greatest desires. A house used to...
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McDonald’s Sneaky Trick To Making...

Back in September 2013, McDonald’s began a campaign for their Premium Roast...
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Passive And Participative Marketing

You remember 20 years ago, right?  Marketing was passive.  You would run...
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Make Your Website The Same...

When it comes to website design (or any of your marketing materials),...
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Ask Your Prospects What They...

People are more likely to do something when they say (or write)...
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Black Friday Is A Manufactured...

I want to let you in on a little secret: Today, Black...
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Need Client Insights? Become A...

Do you want to know what your top clients and prospects really...
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You Need An Enemy

Walmart has an enemy - inflated prices. Nirvana has (had) an enemy...
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The Advertising Lesson Taught By...

In this episode of On A Roll, Mike Michalowicz explains why street...
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The Minority Advantage

The minority is embraced by the majority, if the minority is just...
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The Marketing Fence Method

Home service provider Gold Medal Service enters a new market by first...
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Know, Like, Trust & Try

Customers buy from vendors they know, like and trust. You already know...
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Put Life Back In Business

I have clarity on my life's purpose. I wake up every morning...
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How To Find Your Niche...

The riches are in the niches. But, how do you know which...
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The Best Movie For Entrepreneurs

In this episode of On A Roll, Mike Michalowicz share the details...
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Different, In Any Category, Gets...

The hottest meme (an idea or behavior that gets copied or imitated...
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