Category: Marketing Strategies
February 21, 2014
I am far from an engineer, but I do know a little...
February 19, 2014
I received an email from Blake, a business owner in Australia, this...
February 2, 2014
Maytag figured something out many, many decades back. If they put a...
January 29, 2014
Banks like to advertise how friendly they are. Customer service comes first,...
January 27, 2014
In Predictably Irrational, Dan Ariely recounts a study of coffee drinkers. When...
January 12, 2014
There are disproportionately more Clay’s in the pottery business than people with...
January 11, 2014
Extreme is good. Extreme is awesome. Extreme is profitable. But when your...
January 8, 2014
Remember that term “first mover advantage”? I’m sure you do. And I...
January 6, 2014
Convenience. It’s one of your customers greatest desires. A house used to...
January 5, 2014
Back in September 2013, McDonald’s began a campaign for their Premium Roast...
December 7, 2013
You remember 20 years ago, right? Marketing was passive. You would run...
December 6, 2013
When it comes to website design (or any of your marketing materials),...
December 4, 2013
People are more likely to do something when they say (or write)...
November 28, 2013
I want to let you in on a little secret: Today, Black...
November 19, 2013
Do you want to know what your top clients and prospects really...
October 20, 2013
Walmart has an enemy - inflated prices. Nirvana has (had) an enemy...
October 17, 2013
In this episode of On A Roll, Mike Michalowicz explains why street...
October 13, 2013
The minority is embraced by the majority, if the minority is just...
September 28, 2013
Home service provider Gold Medal Service enters a new market by first...
September 23, 2013
Customers buy from vendors they know, like and trust. You already know...
September 19, 2013
I have clarity on my life's purpose. I wake up every morning...
September 18, 2013
The riches are in the niches. But, how do you know which...
September 6, 2013
In this episode of On A Roll, Mike Michalowicz share the details...
September 3, 2013
The hottest meme (an idea or behavior that gets copied or imitated...
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