Category: Marketing Strategies

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What Scooby-Doo Can Teach You...

Did you watch Scooby-Doo cartoons as a kid? Even if you only...
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How To Build A Tribe

Have you ever watched a PBS episode that features a tribe deep...
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The Top 10 Biggest Entrepreneur...

Mistakes? Not me. All right, all right. I’ve made a few. More...
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A Different Way To Get...

I may have said this a thousand times already. . . when...
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Avoid Envy At All Costs

If your customers feel someone or something is superior to them, they...
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What Street Signs Can Teach...

Advertising has changed. A lot. Customer attention spans are nil.  We want...
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The Little Things Are What...

In this episode of On A Roll, Mike Michalowicz explains why you...
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Remember When Husky Meant Fat?

Remember when husky meant fat? If you don't, you are too young...
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How To Create A Great...

Sleepy's tagline is "For the rest of your life." FedEx's is “When...
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Don’t Play Pricing Tricks With...

I arrived at the car rental desk after a long flight. I...
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How To Speak At TEDx

I have done a lot of speaking engagements all over the world....
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Brussels Sprouts Are Back!

Remember when Brussels sprouts were the bane of super? Your mom would...
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Be A Better Networker By...

The key to networking is not in the talking, it is in...
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Front Loading Web Content

Movie trailers are front loads of the movies they pitch. Advertisements are...
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Don’t Be The “The”

There is an interesting phenomena that happens when you do a lot...
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Be Consistent With Your Immutable...

Your immutable laws are what make you (and your business) distinct. They...
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How To Get Testimonials For...

So how do you get testimonials for your business? In short, you...
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Good Clients vs. No Clients...

All clients are not created equal. In fact, no client at all...
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False Urgency Kills Customer Loyalty

I recently bought my last proverbial truck load of coffee from CoffeeForLess....
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The Best Marketing Method Of...

The best marketing method of all time:   Amazing customer service.  ...
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Pricing Dictates Perception

What if BMW radically changed their pricing model?  Imagine if BMW dropped...
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Pleasant Surprises: The Catalyst Of...

A few days ago I wrote about an unpleasant experience I had...
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Small Annoyances, The Death of...

My flight to Texas was uneventful. Which, when you think about flights,...
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Catch Your Customer’s Attention With...

Customers notice when things change. Different is the easiest way to break...
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