Prospecting
January 8, 2015
7 Steps To Get Your Company Acquired For Big Bucks
I’ve sold two companies, and the sales were vastly different experiences, with wildly different results. When I was approached about the sale of my first company, I wasn’t looking to...
August 12, 2014
The Business Deal You Don’t Do
The business deal you don’t do will never kill you. Just because you can, doesn’t mean you should. You grow by saying no.
May 26, 2014
Behavioral Based Email Marketing: Linear Progression Copy
When it comes to email marketing, here's what doesn't work… spam. In fact, because of this, many businesses fail to ever even consider email marketing. They don't want to be...
May 11, 2014
How To Win Business Awards
I used to think winning an award was just a silly thing. More of an ego stroke than anything else. But the day I won the Young Entrepreneur of The...
February 26, 2014
The New Way To Collect Email Addresses
What’s one thing all entrepreneurs need? Clients. Sometimes I feel like I spend half of my time working to make connections, land clients, and strengthen relationships with existing customers. I...
February 21, 2014
The Marketing Flywheel
I am far from an engineer, but I do know a little bit about flywheels (call it a fetish). Those heavy wheels are hard as hell to turn, at first,...
February 19, 2014
A Vertical Market Can Be A Mindset
I received an email from Blake, a business owner in Australia, this morning (at 3am, mind you). He joined an accountability group that is “Pumpkin Planning” their businesses. Each one...
February 2, 2014
The Maytag Guarantee
Maytag figured something out many, many decades back. If they put a guarantee on their dishwashers and showed an idle Maytag repairman on TV (if you don’t recall, he was...
November 19, 2013
Need Client Insights? Become A (Temporary) Journalist!
Do you want to know what your top clients and prospects really need from you? Do you want to know the biggest problems or opportunities they face? Do you want...
October 20, 2013
You Need An Enemy
Walmart has an enemy - inflated prices. Nirvana has (had) an enemy - hair bands. Google has an enemy - wasted search time. To build your following, you must have...