For Those Who Can’t Read My Handwritten Note
I admit, there is one downside to a handwritten note. . . sucky handwriting can’t be understood. So, just in case you can’t understand what I wrote, here is the text:
Doing the expected is easy.
Every single competitor of yours is doing the expected. . .
They send a thank you e-mail after the big meeting.
Your thank you e-mail, no matter how well written, is the expected.
In other words it doesn’t stand out.
DO THE UNEXPECTED!!!
Send a handwritten note.
It will make you stand out,
and you may just land that big client.
– Mike Michalowicz