Not All Revenue Is The Same
Every dollar your company makes isn’t the same. Sometimes the dollar you earn cost you seventy five cents to make. Other times it costs you ten cents. And more often than you think, it costs you a dollar ten, or a buck twenty or even two bucks.
It’s time that you get very clear on what it costs you to earn your money, because all dollars are not created equally.
Your company’s success depends on your understanding of this.
You company’s profit depends on your mastery of this.