Episode 134: Leveraging your Brand with Celebrities with Sarah Shaw

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Show Summary

On this episode with Sarah Shaw.  She explains how to generate tremendous profits in short periods by leveraging celebrities. She walks us through a method of connecting with the right celebrities that compliment our product and get our product or service in front of them and leverage that relationship to build our brand and generate the highest levels of profitability.  Welcome to episode 134 of the Profit First Podcast!

Our Guest

“A successful business starts with an idea, and the ability to execute the essence of that idea,” says third-generation entrepreneur Sarah Shaw. The celebrity designer and Sarah Shaw Consulting CEO is an experienced business owner who has created and nurtured six businesses selling multi-millions in sales. Sarah understands not only the complexity of a start-up, but also the thrill of it: “I love coaching people and teaching the steps to take, in the right order, so they can save time and money and shorten their learning curve, which means they can stay focused on the creativity of being an Entrepreneur,” says Sarah.

Translating ideas into action is Sarah’s strength, and she lends her wisdom willingly through her company Sarah Shaw Consulting, in which she coaches entrepreneurs through the process of taking their fashion, home, lifestyle, accessory, or widget product ideas from concept to reality. Sarah provides private one-on- one coaching packages that give entrepreneurs the overall know-how to create and launch a product as well as the strategies she used to grow her own million-dollar company. One of her special areas of coaching is teaching clients how to get their products into the hands of celebrities and then leveraging their celebrity clientele for press and sales. (Fans of Sarah’s products include Jennifer Aniston, Courtney Cox, Debra Messing, Cameron Diaz, Katie Holmes and Academy Award-winners Gwyneth Paltrow and Marcia Gay Harden.) Additionally, Sarah provides her clients with advice, systems and concrete information as well as creative input and even strategies for efficient time management, which is a must for her busy clientele, many of whom are mothers like she.

In 1998, she developed a very successful line of handbags that were embraced by celebrities and sold in over 1200 boutiques as well as Saks 5 th Ave, Neiman Marcus, Bloomingdales, Anthropolgie, Bergdorf Goodman and Fred Segal. Sarah Shaw Handbags were featured on the pages of InStyle, Oprah, People, Lucky and Marie Claire, WWD, US Weekly, ELLE, Mademoiselle, magazines.

Sarah currently resides in Durango, CO. She enjoys entertaining, gardening, and doing crafts with her eight-year- old twin daughters in the hopes that they will come up with her next great invention.

Guest Links

Website: http://www.sarahshawconsulting.com/

Corporate Partners

Receipt-Bank – Software and service to make the gathering, storage & processing of bills, receipts and invoices as easy and as cost effective as possible for businesses.

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

Fundbox –  The simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.

Xero– Accounting software with all the time-saving tools you need to grow your business. Xero is always secure and reliable and our experts are here to support you 24/7.

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