Show Summary

Author and business owner, Darryl Lyons joins Episode 20 of the Profit First Podcast. Darryl shares how authenticity and good leadership skills can help your business benefit profitably.

Our Guest

​Darryl Lyons: Author of Small Business Big Pressure. Endorsed by 2 NY Times bestselling authors (Dave Ramsey & Dan Miller), an NBA Hall of Famer, and 16 successful business owners. His business is considered one of the best places to work in San Antonio and one of the fastest growing companies in the city (SA Business Journal). He has been a contributor for the Good Men Project and the San Antonio Express News. Darryl was recognized as one of the top 40 business people under 40 and the mayor of San Antonio named a park, the Darryl W Lyons Park, after his work helping to redevelop part of the city.

Show Quotes

When you are authentic in who you are and what you believe in, people of all religions and faiths genuinely appreciate it.

As a leadership we set aside about 41 principles when we first started our business that we abide by, which has become the framework of the company. “No gossip” and “Robust conversation surfaces reality” are just two examples.

It’s the job of a leader to constantly remind your employees of your principles.

I take pay not as an owner, but as an executive of the company. The reward for my risk as an owner is from the profit. We take profit quarterly as long as our emergency reserves is adequate (we want to make sure we always have 3 times our monthly operating expenses).

We have a target profit margin of 15%-25%; if we reach 30%-35%, I take a good look at our expenses and say “is there a place here where I am not investing in our people?” and reinvest accordingly.

Show Links

Find Darryl on Twitter: @darrylwlyons
Website: www.smallbusinessbigpressure.com

Show Sponsors

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

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