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Angie Strader, CEO of 360 Wraps, joins Episode 21 of the Profit First Podcast. Angie explains the profitable benefits of keeping you customers happy.
Angie Strader has a business degree from Texas A&M and has 20+ years of professional management and leadership experience. Her career began as a police officer and hostage negotiator for eight years in the United States Air Force, as well as time spent as an entrepreneur and in corporate America. Angie is now the CEO of 360 Wraps, Inc., which began in March 2007. Located in the heart of Dallas/Fort Worth, 360 Wraps is the single fastest growing vehicle wraps company in the DFW Metroplex. 360 Wraps is certified as an Economically Disadvantaged Woman-owned Small Business, Service-disabled Veteran-owned Small Business and Texas Historically Underutilized Woman-owned Business – The three top certifications a business can be awarded for federal and state contract eligibility.
To grow your company, take it one customer at a time. Get out there – meet people and network.
Profitability is in the repeat ability. You can still service all customers, but focus on one specific client base.
The best form of Marketing is happy customers. Make it easy for customers to do business with you! Establish that you can talk the talk, make their lives easier, and that you have an outstanding product quality; when you make your current clients happy they will share that word of mouth and advocate for you.
Have a great project management system in place to create an easy and more efficient work flow.
If there is a mistake, and if it’s our fault we fix it – whatever it takes.
If a customer is belligerent, demeaning, or disrespectful towards our team members, it is not tolerated and we let the customer go.
Creating a budget and sticking to it is how we manage to continue to grow our company, drive sales, maintain costs, and increase our profits.
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