Marketing and Customer Service Noah Fleming and Gary Turner

June 15, 2015

Marketing and Customer Service Noah Fleming and Gary Turner

Show Summary

Bestselling author Noah Fleming, and UK Xero’s Managing Director, Gary Turner, join us for Episode 32 of the Profit First Podcast. Noah and Gary share their marketing and customer service tips.

Our Guests

Noah Fleming (left)

Noah is a marketing expert. As a thought leader in strategic marketing and customer loyalty, Noah helps clients dramatically and rapidly increase sales, multiply profits, and maximize customer value.

He is the trusted source for coaching and consulting to thousands of owners, executives, and individuals. Noah is the author of the Amazon #1 bestselling book in Sales, Marketing, and Customer Service – EVERGREEN: Cultivate The Enduring Customer Loyalty That Keeps Your Business Thriving.

Gary Turner (right)

Gary subscribed to Personal Computer World magazine at the age of 12 in 1981 and taught himself BASIC in his parents’ attic when he should have been chasing girls. He has been messing around with technology for more than 30 years and writing about it online for ten.

Now a 20-year veteran of the UK accounting software industry, Gary was Product Group Director for Microsoft Dynamics before joining Xero, beautiful accounting software, to lead its UK operations in 2008. He has sat on the IT Faculty Technical Committee of the Institute of Chartered Accountants of England and Wales since 2005.

Show Quotes

Too many people see the “closing of the deal” as the end – but in reality it’s just the beginning.

Some loyal customers may not be worth keeping. For example:

Hungry Hippos – they take advantage and ask for lower prices, more discounts, better deals.

Problem children – you can’t please them no matter what you do.

Ask yourself: Are these really the customers I want to deal with?

Our questions dictate what we see. Here’s question 2 of 4 you can ask your clients to become more profitable:

Meet with your best customer and ask “What’s wrong with my Industry?” This is the best way to get people to tell you what you can improve on (instead of asking “what am I doing wrong?”).

Talk to your customers to find out what they want!

App of the week: IFTTT – If This, Then That.