Show Summary
Business Owner Brian Scudamore joins Mike Michalowicz, Chris Curran and Kristina Bolduc for Episode 53 of the Profit First Podcast! Brian shares his story and gives us some great branding and marketing tips.
Our Guest
Brian Scudamore is the Founder & CEO of three franchise companies; an entrepreneur recognized for his passion, vision, and faith in people. Brian started his first business, 1-800-GOT-JUNK? in Vancouver, Canada at the age of 18. He went on to revolutionize the junk removal industry. But he didn’t stop there. In 2010 came WOW 1 DAY PAINTING! and in 2013, You Move Me, a unique moving company.
Brian and his companies have celebrated appearances on programs such as Good Morning America, Dr. Phil, The Today Show, Oprah, Undercover Boss and Hoarders. His story has been told in Fortune Magazine, New York Times, Huffington Post, and Wall Street Journal, to name a few.
Accolades include Fortune Small Business’ Best Bosses Award, Globe & Mail’s Top 40 under 40, and the International Franchise Association’s Entrepreneur of the Year in 2007, while 1-800-GOT-JUNK? is a three-time winner of a prestigious “Best Company To Work For” award in British Columbia.
Show Quotes
You want to get your business to the point where you work on it, not in it.
ENTRY-preneurs (your clients): people who are finding their passion and entry point; joining your business to build something in their market.
When you’re building a brand, people buy who you are more than what you do. What does your brand stand for? What are you about? The look and culture of your brand is important. If you’re going to make a change, the sooner you change it the better; having the right brand is everything.
Working in a “pit” instead of individual offices is a game changer – It’s easy to communicate quickly, you feed off of each others energy and it creates a whole different vibe in the office.
Marketing needs to be memorable, easy, and repeatable.
You need people that believe in your company! It’s a team effort. We all have our strong points and our week points. If you can find someone who can make your weaknesses their strengths in your business, it will soar.
Show Links
Website: http://www.o2ebrands.com/
Corporate Partners
Nextiva – VOIP phone providers for small businesses.
Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.
TSheets – The #1 customer rated time tracking solution!
Fundbox – the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.
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