Episode 73: From Loss to Profit with Dr. Sabrina Starling and Chuck Parmely

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Show Summary

Chuck Parmely owns a $3.2 million dollar overhead door business – which sounds like a wildly successful business until you find out that his company has been in existence for 37 years, barely scratching 1% to 3% profitability; in other words, his business wasn’t making any money and surviving check by check. Chuck has implemented Profit First under the direction of Dr. Sabrina Starling and subsequently, a business that had a $20K loss in 2014 turned around and achieved a $220K profit in 2015, and 2016 is looking even better… all while in a rural area that was experiencing an economic decline. Chuck’s success story has been so impressive that his accountant went out of their way to call him and figure out his formula to success… and that’s what you’re about to find out! Welcome to Episode 73 of the Profit First Podcast!


Our Guests 

Chuck Parmely

Chuck Parmely is 57 seven years young and has run his business for the last 37 years. He has been working in the industry since he was 10 years old.  This is the one and only job he has ever had, but has worn the hat of any position from janitor to the CEO – so he know this business inside and out. You can learn a lot from the school of hard knocks, but somethings have to be taught. Like knowing you can’t do it all by yourself.

Sabrina (101rt 2).211

Dr. Sabrina Starling, The Business PsychologistTM, is the author of the soon-to-be-released book, How to Hire the Best: The Rural Small Business Owner’s Ultimate Guide to Attracting Top-Performing Employees. The strategies Dr. Sabrina teaches work consistently across industries, even for business owners who have struggled for years being understaffed.

Dr. Sabrina recognizes that employee problems can be one of the biggest stumbling blocks for any business owner.  With her background in psychology, and years of driving profit in small businesses, Dr. Sabrina knows what it takes tofind, keep and get exceptional performance out of your biggest investment–your employees. Access her 5 Secrets to Exceptional Employee Performance (her gift to you!) at www.tapthepotential.com


Show Links

Sabrina’s Website: www.tapthepotential.com

Chuck’s Website: www.overheaddoorriverton.com

Chuck’s Facebook: Overhead Door Co. of Riverton / Lander


Mike Michalowicz will be speaking at Scaling New Heights 2016 ( #SNH16 ) at the BEAUTIFUL Atlantis on Paradise Island in the Bahamas!

May 22-25, 3016

For more information on this conference and to register, click here!


Corporate Partners

Nextiva – VOIP phone providers for small businesses.

Fundera – Single source online funding for entrepreneurs. Also offers an adviser program for CPAs, bookkeepers and business coaches.

TSheets – The #1 customer rated time tracking solution!

Fundbox –  the simplest and fastest way to fix your cash flow by advancing payments for your outstanding invoices.


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