Say It, Become It

There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And yes, more John’s are the #1 guy in the #2 business than anyone else. How can this be?

What we say we become. (And we say our name a hell of a lot of times.) Sure, you can change your name. But more importantly, change the words you use.

What do you commit to saying even more frequently than your own name? You will become it.


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