Say It, Become It

| By Mike Michalowicz (Google+)


There are disproportionately more Clay’s in the pottery business than people with other names. More people with the last name Singer sing and more Tyler’s tile than other folks. And yes, more John’s are the #1 guy in the #2 business than anyone else. How can this be?

What we say we become. (And we say our name a hell of a lot of times.) Sure, you can change your name. But more importantly, change the words you use.

What do you commit to saying even more frequently than your own name? You will become it.



Posted in Behavioral Influence, Branding, Marketing Strategies, Mindset,

2 Responses to “Say It, Become It”

  1. My sister bookmarked this webpage for me and I have been going through it for the past several hours. This is really going to benefit me and my friends for our class project. By the way, I like the way you write.
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  2. Be honest… to spiritual? Or too much psychology?

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