Selling Ice To Africans

I don’t want that sales guy who is “so good” he can “sell ice to Eskimos.”  Why not? Because eskimos don’t need ice.  That sales guy has a horrible sense of the target market. That guy is a world class scammer.

I want the guy who can sell ice to Africans. That guy understands the target market. That guy understands how to serve. That guy is a world class salesman.

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