Talk is cheap. It always has been. Now it’s just cheaper.
Everyone can talk and everyone does. Anyone, anywhere will say something (anything) and it might just go viral. It also means that the shelf life for talk is shorter and shorter.
Talk is everywhere and therefore the words don’t last long.
Conversely, actions are scarce. As more people talk, less and less people take action.
So, be a person of action not words. You’ll get a lot more recognition and you’ll be remembered a whole lot longer.