The first business in a new territory gains the respect. A great example of this theory, was proven with the emergence of the company Uber. Uber became the first in the shared cab space, or alternatives to taxis. Lyft was next in line and they didn’t inherently gain the respect and notoriety that Uber gained, due to the fact that Uber already made their mark within this territory.
There is a hard wiring that exists within all species psyches when it comes to claiming, or dominating, a territory. Lion-tamers psychologically tame lions using this strategy. Trainers always enter the lion ring first within full sight of the lions. In doing so, they establish themselves as the owner of the domain (not the lions). This is reinforced by shouting, stomping, and cracking the whip. It causes the lion to respond with respect for the tamer; it impresses them.
The same applies when you are the first in the market- crack the whip, stomp your feet! If you make your presence known, you will subconsciously gain the respect first, because this market will be defined as your territory.