While traditional manufacturers create products, all businesses create experiences. No matter what you deliver to your customer, it gives them an experience. Your job is to manufacture that experience perfectly, every single time.
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I have networked with hundreds of business authors over the years, and have noticed there are two factions. One group (which I consider myself in) believes in sharing every ounce of what they know in their books. The other group only shares a portion of their knowledge in their books. The latter group shares only [...]
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Mike Michalowicz, Author of The Pumpkin Plan, shares the method of identifying and cloning your best clients. Imagine have 10, 50 or 100 copies of your best client – the result is always colossal growth and colossal profit. The method, used by colossal pumpkin farmers, is called “strong sprout selection” and is the exact method [...]
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Mike Michalowicz, Author of The Pumpkin Plan, lectured in October 2012 in Philadelphia on how to build a wildly successful business. Using strategies Michalowicz learned from colossal pumpkin farmers, entrepreneurs can grow a colossal business. It all starts with selecting the right seed.
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We’re just 8 days out from the release of my new book The Pumpkin Plan, and to say I’m stoked and terrified at the same time is a huge understatement. I wrote the book as a follow-up to my first book, The Toilet Paper Entrepreneur with one central question in mind: What do TPEs (the loving name [...]
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The Secret Handshake Welcome Buzz Warrior. As the founding father and mother (that’s my feminine side speaking) of The Fraternal Order of Buzz Warriors I just gave you a big, dog like, sweeping lick up the side of your face. From your chin to cheek, slightly over your nostril, up the side of your nose, [...]
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Make a video revealing your own inner critic, post it on YouTube, and you can win the “Inner Circle Dinner” and other awesomely cool prizes. Here are the details. . . The Prizes 1. The Inner Circle Dinner (One Grand Prize Winner) – One grand prize winner will join Mike Michalowicz, Author of The Pumpkin [...]
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About a month ago my editor at Penguin Books sent over the proof of the flap for my new book, The Pumpkin Plan, and asked if I wanted to make any changes. I looked at the back cover, which featured endorsements I’m still blown away that I got (more on that later), and wondered if they [...]
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I have been blessed with dozens of endorsements for my new book. With the help of my publisher (Penguin Books), they are listing the 10 endorsements that they recommend for the book, but I only have room for 6. Which ones should I user?
Read moreHere’s my newest book. . . It is available on Amazon, Barnes & Nobles, and at your local book store. It is available for pre-order immediately (will be delivered on the day of the release), and will be officially released on July 5, 2012.
Read moreThere is no excerpt because this is a protected post.
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A simple strategy to grow a remarkable business in any field.
The tell-it-like-it-is guide to cleaning up in business, even if you are at the end of your roll.