When Phil Romano founded Macaroni Grill, he traveled throughout Italy to determine what made restaurants so popular. Among other things, he found that in Italy a jug of wine is simply placed on the table when the customer arrives. When they are ready to pay the bill, the waiter simply asks how many glasses of wine they drank. That’s how Macaroni Grill got off to such a successful start. Open jugs of wine. A little touch of Italian culture.
For your business to stand out, it too needs to be different. It is hard to discover different things (and have confidence that they’ll work) if you constantly stay in the same circles. It’s time for you to get out. So, I am giving you that excuse you’ve been waiting for: You need to travel more. Your business needs it.