The common belief is that you must pivot your offering until you meet the needs of your customers. That is only partially correct. In fact pivoting to your client’s needs, while ignoring your own, will cause you to resent your business. Instead unify your client’s needs to your own and you will position your business for extraordinary growth and profitability.
Want to learn more from Mike? Attend ProfitCON 2016 and meet him in person. It is time you take your business growth and profitability seriously!
Love your purpose & mission, Mike and I also love the fact how your niche audience is clearly defined!
I feel I am driven by “eradicating mental and emotional poverty; i.e. maximizing human potential” 🙂
Is ProfitCon specifically for accountants and book-keepers?
AMEN! This is what my whole coaching business is built around. Until you can show up fully as yourself in your life AND business, you end up resentful in one way or another.