As I am writing this, I just got back from doing push ups. In fact the entire office just did push ups.  Why, you ask? Because it is our office tradition.

If any one of us here asks a question that really didn’t need to be asked (and resulted in unnecessarily shirking work or dumping it over to someone else), no matter how small… we do push ups. Everyone.

It is a fun, goofy tradition now. Every day you will hear someone yell “Push ups!” and everyone hits the floor. It bonds us. It make us unique. It makes us, us.  And when a company has traditions and rituals to bond around, the culture gels.  And a powerful corporate culture can take on any challenge the competition presents. It is your greatest opportunity… start traditions.