My wife and I were looking to buy a car. We buy a car about every 6 or 7 years and always start the process by looking at all the new car models, and brands, and innovations. When you don’t buy cars too often, you need to first get caught up on all the new things out there. Who knew someone invented power windows?!?
During our search phase we stopped by the local Hyundai dealer. I had never seen a Hyundai up close, and wanted to learn what this Korean brand was all about. The salesman walked us to the back lot to see the new Santa Fe model’s that were just delivered. That’s when we walked by this car:
This placard will dissuade many customers. I mean, would Hyundai want their sales reps wearing “Fucking Trashy” t-shirts in the showroom? Of course not, it would turn away customers. And so does this big bold statement in the middle of the Hyundai dealer’s parking lot.
I have no problem with a good F bomb. In fact I fucking love them. My issue is when a business, any business, has a mismatch between the Immutable Laws of the business and the Immutable Laws of the people who work there.
Your employees are the gateway to your business, and the first impression they make is the first (and long lasting) impression your business is making. You can’t tuck employees in the corner. You can’t make them into something their not either. But you shouldn’t hire people on skill alone, they need to match your companies values.
Quite frankly, my hats off to the owner of this car. He has a clear confidence in how he expresses himself. I genuinely admire that. More of us (myself especially) need balls like that. I just question, in a big way, if he is what Hyundai wants. And I further question if Hyundai is what he wants. There is just too great of a mismatch between the values of the business and the employee.
I wouldn’t be surprised if this employee is an incredible mechanic. But that doesn’t mean he is suited to represent the brand. And it doesn’t mean he will even like the people he works with, who do share the values of the company. Is it more likely that ”fucking trashy” fellow would be a world class mechanic for motorcycle shop that serves metal head rebels? Or better yet for a dealer that does custom car mods for people who pride themselves on their trashiness.
Great employees are more than just capable. They share the Immutable Laws of the company. Mismatches will result in lost business. Every time. I bought our fucking car elsewhere.