You Break It, You Bought It

You break it, you bought it. What a horrible sign to have in a store!

I am afraid to touch that thing, let alone look at it. I am afraid to experience your product. And if you make me afraid, I am not going to buy it.

Why not put that precious piece in a secure, museum like display? Now I will marvel at it. And what I marvel, I want to own.

Your product matters. The experience surrounding your product matters more.

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