Nothing is as viral. Nothing spreads as fast. And nothing becomes the talk of the town (and the internet) as quickly as a secret. Gossip and whispers existed well before the Internet. The only thing that has changed, is that the gossip now happens even faster.
If you want the word to spread on what your business is doing, simply make it a secret. Tell a few people (your best customers). Ask them to keep it secret. And let them take it from there.
Make your formula secret. Host a secret, underground event. Have a secret message for the fan who plays your album backwards. Have a secret hack to your game. Have a secret handshake.
Reward your fans for finding your secrets by giving them more secrets. They will gladly spread the word without you ever asking. In fact, the more you ask them to withhold the secret, the more aggressively they will spread it. Welcome to the human condition. Use it to your advantage, entrepreneur.
P.S. I have one request. This technique is powerful, so I want to keep it secret (in other words, just for my loyal blog readers). Let’s keep this little technique between me and you, shall we? Thanks!