mike’s books

Start reading them today!

Profit First

Sales – Profit = Expenses

You are about to discover the profoundly simple yet shockingly effective accounting plug-in that will transform your business from a cash eating monster into a money making machine.

In Profit First, Mike Michalowicz explains why the GAAP accounting method is contrary to human nature, trapping entrepreneurs in the panic-driven cycle of operating check-to-check and reveals why this new method is the easiest and smartest way to ensure your business becomes wildly (and permanently) profitable from your very next deposit forward.

International Editions

  • Profit First completely transformed how I handle business banking. I hadn’t even finished the book before immediately putting a four-account distribution system in place. As a result, Mike’s system moved me from break-even to profitable within a month.”

    – Jenny Blake, author of Pivot

  • Profit First is a brilliant smack-upside-the-head revelation for entrepreneurs. With fascinating stories and wit, Michalowicz shows how to remove your nose from the grindstone, climb out of the quicksand, and build a business that loves you back.”

    – Sally Hogshead, author of Fascinate and How the World Sees You

  • “Entrepreneurs commonly confuse cash flow with profitability. Profit First makes the process so radically simple that you no longer have an excuse not to be profitable AND have cash flow!”

    – Greg Crabtree, author of Simple Numbers, Straight Talk, Big Profits

  • Profit First may arguably be one of the greatest ‘hacks’ of all time. Apply the pay-yourself-first principle to your business and watch the profits roll in.”

    – Chris Guillebeau, author of The $100 Startup and Born For This

  • “Quit being a slave to your own business and start making some serious money. Follow Mike’s counter-intuitive advice and put profits first.”

    – Verne Harnish, author of Scaling Up and The Rockefeller Habits

  • Profit First is a game-changer. I implemented the system into both of my businesses and increased profits by 21%. If you want to turn a profit and grow your business, you need this book.”

    – Michael Port, author of Steal the Show and Book Yourself Solid


To achieve the ultimate in entrepreneurial breakthrough success requires an uncanny ability to spot the next big wave of consumer demand — but how do you do that?

For most small business owners, the true cash cows seem to be reserved for lucky people who were in the right place at the right time. In his newest book, Surge, prolific small business author Mike Michalowicz shares the five-step process for identifying trends in your marketplace.

After reading his from-the-trenches stories and no-nonsense approach, you’ll realize you don’t need to wait for a lucky break. You can make it yourself.

  • Surge is a brilliant smack-upside-the-head revelation for entrepreneurs. Michalowicz shows how to remove your nose from the grindstone, climb out of the quicksand, and position your business to capture the surging customer demand that is swelling right in front of you.”

    – Sally Hogshead author of Fascinate and How the World Sees You

  • “The Surge system is so simple: Pick the cove (niche) to monitor, look for waves (market changes) and surf them for all they’re worth (offer a unique solution for the market change). With Mike’s uncanny skills in making the complex, easy, assures that Surge will be a mandatory read for decades to come.”

    – Dorie Clark, author of Reinventing You

  • “Feel the SURGE! This isn’t another ‘how to grow your business’ book. Michalowicz shows you how to identify the patterns and ‘tells’ in any industry so that you can ride the wave of success.”

    — John Jantsch, author of Duct Tape Marketing

The Pumpkin Plan

Who would have ever thought, that the key to explosive entrepreneurial success was held by pumpkin farmers?

Just as almost every pumpkin farmer grows ordinary Halloween carving pumpkins, most entrepreneurs grow ordinary, unremarkable businesses. Yet by tweaking their approach in small ways, farmers can grow giant, prize-winning pumpkins that get all the attention and press coverage.

In The Pumpkin Plan, Mike Michalowicz reveals how applying the same few simple methods farmers use to grow colossal prize-winning pumpkins can lead entrepreneurs to grow colossally successful businesses.

International Editions

  • “Hard-hitting advice aimed directly at the entrepreneur who is stuck being a wandering generality instead of a meaningful specific. Plenty of seeds worth planting.”

    – Seth Godin, Author of We Are All Weird

  • “Every page, every chapter, as I read this book, I asked myself, ‘Michael E. Gerber, how come YOU didn’t think of that?’ Just remarkable! Just absolutely a remarkable book. A Pumpkin! Who would have thought? Every one of you…entrepreneurs, business owners…read it! Do it now!”

    – Michael E. Gerber, Author of The E-Myth

  • “Another great read from Mike Michalowicz! Mike’s off-the-cuff sense of humor and business savvy ensure that The Pumpkin Plan is a book that entrepreneurs should read for years to come.”

    – Guy Kawaski, Author of Enchantment & Art of The Start

The Toilet Paper Entrepreneur

It is real. It is raw. It is entrepreneurship.

Never started a company before? Struggling with little or no cash? Have no experience, no baseline to judge your progress against? Thank God! You’ve got a shot at making this work.” So says Mike Michalowicz, author of The Toilet Paper Entrepreneur, a business book that is so uniquely useful, so raw and entertaining, it reads like the brainchild of Steve Jobs and Chris Rock. Whether you’re just starting out or have been at this for years, Mike’s “get real” approach to business is a much needed swift kick in the pants.

International Editions

  • “Mike’s book might spark your interest, but the contents will truly transform your interest into entrepreneurial success.”

    – Pat Croce, Entrepreneur, Former owner of the 76ers and angel investor

  • “Fun read. Powerful advice. A must read for every new and old entrepreneur.”

    – Sarah Shaw, Entrepreneur

  • “Rock solid advice straight from the trenches. This book changes everything.”

    – Bill Bartmann, Self-Made Billionaire