Entrepreneurship

In 1982, George Kelling and James Wilson published an article entitled Broken Windows. The article argued that a crucial and necessary step to keep order in a dangerous neighborhood, was...

When Phil Romano founded Macaroni Grill, he traveled throughout Italy to determine what made restaurants so popular. Among other things, he found that in Italy a jug of wine is...

Think about the way your business runs:  you attract prospective clients, convert them to customers, collect the money, cultivate repeat business, and encourage customers to refer other prospective clients.  Each...

Marketing is about connecting with consumers. Great marketing, though, is about transforming those consumers into fans, raving fans – people who feel loyalty, and feel invested in your business and...

The very first business book I ever read wasn’t written by Dale Carnegie or Donald Trump. It was Sun Tzu’s The Art of War. Odd choice? Not really, if you...

Maybe its the gravity of an industry. Or that relentless march of the same-ol’ same-ol’ at a corporation. It plays out in business after business, time after time. The ways...

Mike Michalowicz, author of Surge, Profit First and other books, shares techniques and strategies to market your business (in ways you never have before). And the cost for these marketing...

There is a popular belief about stock market investing - don't try to time it, instead "dollar cost average." I agree. Dollar cost averaging means that the timing of our...

Of all the questions I ask, the one that gets the most lies in response is “What do you want?” I found that very few entrepreneurs really know. The most...

Micro-enterprise has a pretty nice ring to it, doesn’t it? It even sounds like you’re part of something bigger than your office-in-a-box, because you are! Would you believe that around...