Marketing Strategies

Your Social Media Mindset – How to Implement and Organize the Power of Social Media in Your Small Business

It’s no secret that social media is a double-edged sword. On one hand, it can be an effective tool for engagement and raising brand awareness. On the other, it can...

One Step to Become a TED Talk Expert

Did you know that giving a speech is one of the best strategies to scale your small business?  Keynote speeches can provide small business owners and entrepreneurs with a powerful...

How to Effectively Communicate Your Marketing and Stand Out From the Crowd

When you think of the word marketing, you likely connect it with sales and promotions, which I hear aren’t attractive terms these days. You can’t simply stop marketing your small...

The Easiest Marketing Hack

 Question: What word is guaranteed to get a person’s attention? Answer: Their name. If you want to cut through the noise of the barrage of marketing out there, use...

The Best Way to Request a Review

 When you’re considering a purchase, what’s one of the first things you check? Customer reviews! Customer reviews have the power to make or break your small business. This is...

Brainstorming for Small Business

 When you start any project, do you expect your process to be linear? Here’s the deal. No journey is completely straight. No new journey, anyway. And if you’re going...

5 New Year’s Resolutions for Business Owners

   As a small business owner you’re probably always looking for the next best way to improve your business. With a new year upon us, I’m betting some of...

5 Easy Ways to Update Your Brand

 When the new year starts, there are resolutions flying around and we tend to explore ways to hit that refresh button. How about applying that to your business, too?...

A Favorite Business Tip – The Weekly Wake Up

 One of the most actionable business tips I can offer is something you’ve heard a lot lately - Different marketing is better marketing. But you must know what your...

Get Different – And Avoid Defeat

On the day I launched my first book, The Toilet Paper Entrepreneur, no one bought it. Not even my own mother. Feeling defeated, I had two choices: learn how to...

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