Marketing Strategies
January 19, 2016
Rinse & Repeat
Every mother on this planet teaches their child to "Do what you are told." Marketers are eternally grateful. Take your shampoo bottle, for example. One of the most powerful marketing...
October 28, 2015
The Best Advertising Method Ever
The best advertising method ever? It's not Facebook. It's not email blasts or pay-per-click. It isn't even a Super Bowl ad. The best marketing has always been word-of-mouth, where your...
September 25, 2015
The Generic Label Trap: How To Break It
Integrated Counsel Trumps Lawyer When you hear the word lawyer, what do you think? Costly. Paperwork. Stressful. Reserved. Antagonistic. When you hear integrated counsel, what do you think? Probably nothing...
September 11, 2015
Customers Buy The Experience, Not The Product
I don't care if your business makes a product or delivers a service, at the end of the day, people buy experiences. That soap your company makes, may be delivering...
July 26, 2015
Fat Guys In The Woods’ Knife Rig (Hosted by Creek Stewart)
A great product lesson comes from The Weather Channel's wildly popular TV show, Fat Guys In The Woods. The show features survival expert, Creek Stewart, as he demonstrates to the...
June 11, 2015
8 Suggestions to Improve Your Sales Team’s Performance
A sales team is the backbone of many companies. In order for your company to profit and grow, you need an effective sales team to bring in the big bucks!...
June 10, 2015
What Makes Great Marketing, Great?
Great marketing generates educated, filtered prospects who are convinced you have the right solution for them. Your sales team gets inquiries from qualified, knowledgeable prospects. Their job is simply to...
May 20, 2015
Increase Your Close Rate By 25% With This Killer Sales Technique
I originally started the introduction to this article by explaining to you that my industry is soooooo competitive. It is…truly. I’m an author, and any time I’m pitching a new...
April 3, 2015
Are You Using The Strategy That Puts You In Front?
During my freshman year of high school I played football. I sucked. I sat the bench for every game and was effectively a human punching bag at practice. I was...
February 4, 2015
Unselling Is On The Rise
It is human nature to crave that which is exclusive – reserved only for a certain few. Knowing that a product is in limited supply, or only offered to certain...