Create Your Own Golden Rule

“Treat others like you want to be treated,” doesn’t have to be your company’s golden rule. It can be. Or it can be something different.  Your golden rule is the one thing you and your employees adhere to over everything else.

“Make the world’s best coffee,” could be your golden rule.  Every decision from coffee beans, to packaging, to shipping, to the frequency of taste testing all need to serve the world’s best coffee.

Walmart’s golden rule? Best prices, period.

Virgin Atlantic’s? Luxurious travel from door to door.

So what is yours?  What is the one rule that your people will to adhere to over everything else?


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