The hottest meme (an idea or behavior that gets copied or imitated by people, over and over again) in the last month or so, has been on Twitter with the CVS sales receipt.
When something is different than expected, it gets noticed. In this case it is the longest sales receipt ever. But the tiniest receipt ever, the size of a postage stamp perhaps, would get noticed too. So would one chiseled into metal. Or stone. Or ice.
Regardless of the category, different, strange, unexpected, weird, atypical, odd, bizarre, unfamiliar – all get noticed. Some of them, if they are lucky, get talked about a lot. A real lot. If a meme can occur around a sales receipt, it surely can occur around something in your business.
Trigger the next meme.