How Noble Are Your Goals?

Jim Collins famously has taught us to set BHAGs (Big Hairy Audacious Goals) in his book Built To Last.  Together these goals define the big vision you have for your business’s future.  While I understand that the “Hairy” part is meant to be cheeky, it can take many an entrepreneur off course.

I suggest setting a new type of BHAG. I call it the Big BANG.  It stands for your Big Bold Audacious Noble Goals.  The keyword here being “Noble.”  How is your goal serving others and yourself? How well is your goal aligned with your life’s purpose?

Once you introduce nobility to your business’s objectives, it is unlikely ever to get hairy.  You are doing what you are meant to do, afterall.


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