How To Spark Gossip To Market Your Business

We all want our clients to tell other clients about our business. But how do you get them to spread the word? The obvious way is to provide a great experience. The not so obvious way is by inviting (good) gossip about your business. It is the viral power of secrets. Mike Michalowicz shares the technique in this episode of On A Roll.


5 thoughts on “How To Spark Gossip To Market Your Business”

  1. Can you also create folklore about the secret like Coke cola’s formula and Google’s algorithm or do you have to have an actual secret

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