How To Stand Out From The Competition

In this video Mike Michalowicz, Author of The Pumpkin Plan, shares a simple strategy on how your business can stand out from the competition. This video was recorded in Livingston, New Jersey and presented live to members of EO NJ.

Comments

17 thoughts on “How To Stand Out From The Competition”

  1. Love it–great use of storytelling to get your point across! It’s all about reframing–making people see the same picture in a different way. Your son reframed “best in the world” by redefining “the world” as his lake. Your security guard reframed the image of the building by creating a visual mage of the kind of security an ‘important’ building would require. And minds were changed by the subtle power of story, image, and metaphor.

      1. I am (re)launching my career as a speaker. I hope to see you soon–either as a member of my audience, or vice versa. 🙂

  2. Jersey Mike…..Love it! Nice Job! YOU are different from your competitors. Keep up the good work.

  3. Fantastic Mike. I really enjoyed the video and understand what you are talking about. Finding that little thing that makes people stand up and notice is the hard part.

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