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Today we talk with Greg Scully, who has recently discovered Surge! He believes using the Surge strategy will help him since he is in a hyper niched business in Alaska and is struggling to grow. Mike Michalowicz lays out a simple formula to grow, which Greg is aware of, but doesn’t think about one element, which may be the game changer. Could it be England? Welcome to Episode 109 of the Profit First Podcast!
Greg and his wife Kim have been operating Magpie Clothing Exchange as a storefront in Palmer Alaska, and online worldwide since 2014.
Their goal is to transition into full time entrepreneurship with an emphasis on eCommerce.
There are no failures, just opportunities to learn and grow.
Greg is lifelong entrepreneur with a small 25 year break between projects, and lead vocalist of Alaska’s most middle aged punk band.
Note About Surge:
“I listened to the first chapter of Surge and it immediately resonated with me. That kind of positioning is EXACTLY what we have in mind for our niche. Maybe we are a little early to the concept. We are NOT going to be doing this as a hobby….work, work, work for little financial reward. Navigating near term challenges of getting traction for the physical store is challenging, while also trying to a drive website traffic to a very small niche for long term “surge potential” can be quite a juggling act, especially with cash flow problems. Oh yeah, I want to quit my job too!”
Like what you hear about Mike’s book Surge?! You can order a copy here: http://amzn.to/2aDRl1O
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