Take Your Profit First. Run Your Business With The Rest.

GAAP Accounting Is Kinda Useless

Here it goes: The GAAP has it all wrong. Now, before you click the little X at the top of the screen to close out of this article or look for the comments button to sound off, hear me out on this. As an entrepreneur, you may just find what I have to say enlightening and helpful!

Sure, the Generally Accepted Accounting Principles (GAAP) that have been pounded into your head have an important function. Those include preparing financial statements that are used to report to investors or even those given to the IRS for the sake of mergers. They do have their place in the business world. But if you want to grow a profitable business, and I’m assuming you do, using the GAAP as your main accounting method is absolutely not the way to go.

Now, I must warn you that replacing the GAAP method in order to track your cash-flow management and track spending, and even to assess your company health, is going put you “out there.” People will think you are off your rocker, headed in the wrong direction, or are just plain wrong. They will warn against it, and they may even sound like they make some sense. But just because it goes against the grain doesn’t mean that it’s wrong. Not by a long shot!


Putting Yourself Last

The problem with using the GAAP method is that, like other entrepreneurs, your salary likely comes from your net income. Meaning that everything else came out first, including general expenses, sales support, etc. What you consider your profit are those few pennies that are left afterward. Yet the key to financial success is to always pay yourself first. This is in direct conflict with the GAAP, which tells us to pay ourselves after paying everything else.

If you follow that GAAP advice, you will be left trying to eek your salary out of the leftovers, if there are any left after paying for everything. Do this for a while and you may be so unhappy with your salary that you find yourself looking at the classified ads. This brings me to the new accounting method that I propose, which is called Profit First Accounting (PFA).


Profit First Accounting

The difference with PFA is that you are going to first deduct your profit. On the income statement generated using this method, revenue will be your first line item, then you will have a deduction for profit, followed by your salary, and finally a line of the cost of goods and all the other expenses.

While you may have the same end number, this route will show you when you are losing money, and it will motivate you to turn back in the other direction. And the bottom line here becomes your expense, rather than your salary or the profit of the company. This route comes with benefits you didn’t have before like tracking growth, being in control of all of your costs, likely making you become more frugal.

Where To Start

To determine the amount of profit to deduct, see what others in your industry are doing. The amount they are deducting will likely be between 5 to 15 percent. When you have that amount, use it as your “profit first” setting. Then add that amount into your interest-bearing PFA account each time you make a deposit. Over time, slowly increase your PFA deductions, and try to beat the industry average in the biggest way you can.

This PFA method is the one that I have used for a long time. I have also helped my clients use it. The results are always the same – more control over company expenses and higher profits. It is a simple change that will help you reach new goals and, most importantly, always pay yourself first!


5 thoughts on “Take Your Profit First. Run Your Business With The Rest.”

  1. Hi, Mike, in your book TPE, do you suggest taking 50% each quarter from the PFA as your salary or it comes in addition to you monthly salary?

    1. Hi Dmitry – It comes in addition. Your profit is the profit to share with all shareholders (which may just be you) on a quarterly basis. Distribute 50% of what is in the account.

      Additionally you would take a salary (or salary distribution, based on the type of company you have) every two weeks, or how ever often you do payroll.

  2. I am reading your book. Your first “action step” is to email you and let you know that I am drawing a line in the sand to let you know that today is the day my business becomes healthy permanently.

    Thanks for the book I look forward to implementing it.


Leave a Reply

Your email address will not be published. Required fields are marked *

More of mike…

Have Mike Speak at your event

Read All of Mike’s amazing Books

Listen to Mike’s Podcast Right now

Join Profit First Professionals

…& Mike’s Books

Profit First


The Pumpkin Plan

The Toilet Paper Entrepreneur