Waves

The marketplace is an ocean and it is the only place you can capture waves.

When you are in the ocean… do everything you can to ride a wave. Don’t try to make a wave (you can’t anyway).

Look for the movements in customer demand (the waves), and get in front of the one you’re best suited to serve.

Capture the energy from the surge.

Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

Listen to Mike’s podcasts on your favorite app: