The word “scaling” gets thrown around a lot. It seems every entrepreneur I meet is “currently scaling their business.” Yet it reality, they are far from it.
Selling more is not how you scale. It is the result of a scalable business. Let me explain…
To scale, you must have a streamlined, repeatable solution that consistently applies to the customers you are serving. You must pin down a system that delivers the exact result your customers need every single time.
If you want to scale your business you must need to nail down the solution you provide. It’s this simple: you must nail it to scale it.