“Failure isn’t an option!” shouted the entrepreneur as he launched his business.
“Failure isn’t an option,” stated the entrepreneur after years of failure.
“I won’t change. We will make it. The market is about to crack wide open,” commented the entrepreneur after even more years of failure.
“I didn’t fail. I just never succeeded,” said the entrepreneur as he closed the doors to his business for the final time.
Sometimes – scratch that, many times – failure is an option. Failure allows you to release what’s not working and change course to find what is. The only way to succeed is to fail until you get there. Make sure failure is an option for your business – success will be permanently elusive without it.