Unlimited Real, Legit Amazon Reviews
Being that I am an, admittedly, relatively unknown author of business books, it was clear that I needed to show credibility immediately. A pretty book cover with a catchy title may get someone to look at your page on Amazon, but it is unlikely to get them to buy it. Ultimately, for a consumer to buy your book, product or service, they want to trust they are making a good decision. No one wants to get suckered into buying crap. The proof? Tons of legit Amazon reviews. But how. . . how do you get Amazon reviews for your book?
They Need Social Proof
If you read Yes! by Robert Cialdini or any other of the countless books about behavioral influence, you surely have been exposed to the theory of social proof. The concept works like this – humans are hardwired since the “invention” of man to be herd animals. Our decision making is greatly influenced by others, often subconsciously.
When we see someone else do something before us, our mind takes a shortcut and assumes it is safe. If we observe many people doing something, our mind subconsciously determines it is likely smart to do the same. While the our subconscious may be misguiding us at times – like when a mob starts flipping cars and burning shit – the social proof mechanism typically works in our favor.
You Need Social Proof
As an author of a book (or a manufacturer of a product) the more I can show prospects that others have read my book and had a favorable experience, the more likely they are to buy a copy for themselves. What better way to show prospective consumers of your product social proof then to have dozens or hundreds or thousands of reviews. The more, the better.
An Overview To Getting Amazon Reviews (That Are Legitimate)
Let me start by saying this. . . there are some authors (and product manufacturers) who post reviews of their own products. In other words, the reviews are fakes. A recent case with author RJ Ellory, caught him red handed writing fake reviews under pseudonyms about his own books, and if that was not enough he wrote disparaging reviews about his competitors (under pseudonyms too).
To protect consumers, Amazon is actively improving the platform to thwart review fraud.
The good news is you can get tons of reviews on Amazon for your book or product that is completely legitimate and honest. The key is to proactively seek out reviewers. There are a number of people on Amazon who have bought and reviewed products or books that compete with yours. If you simply identify who these people are, and then offer to send them your product for review, they are likely to do it. And since they already reviewed a competing product to yours, their review is highly credible. It is a simple process that works, and here is exactly how I do it.
NOTE: Is it me or does RJ Ellory look like a body double for Zack Galifianakis.
The Exact Process I Developed
I have struggled over the last year, trying to decide if I should “reveal” the process I developed or keep it a secret. I mean it took me countless hours to figure this method out and code it to be mostly automated. I thought I could make this into a book, or sell it through consulting or something. Then I thought. . . I wish someone would have shared this with me back when. And that is when it hit me. “Just put it out there, Mike. Help others in a big way.” Give to give (my immutable law).
So here it is, the 16 steps I take (over and over) to get a consistent stream of new reviews. And just to be clear, the pictures next to each step are from my actual process – the way you develop your system may vary slightly.
I hope it serves you well. I hope your book, your product or your service (this can be adapted to Yelp, Trip Advisors and other review systems) gets the quality and quantity of reviews it deserves!
STEP 1 (Spreadsheet Tracking)
1. Create a spreadsheet (I use Google Spreadsheet) to track the people you will approach to review your product.
2. Highlight a row based upon significant events occurring in your process. For example, highlight a row yellow when you send your product and green when the review gets posted.
STEP 2 (Find reviewers)
1. Go to the Amazon page for your product or author name (for example, I would go to the Mike Michalowicz author page).
2. Scroll to “Customers Also Bought Items By”
3. Click on an author (e.g. MJ DeMarco), follow Step 3 below and then repeat process for next author.
STEP 3 (Find reviewers)
1. When on a new author page, scroll to “Books by AuthorName”
2. For each distinct book, click on XXX customer reviews to see the reviews.
3. Sort customer reviews by “Newest First”
STEP 4 (Find reviewers)
1. Go to each review and click on the “by” name link.
2. Locate the reviewers details and determine (if possible) way to contact person. This profile will sometimes include the persons email address, or social media contact info.
STEP 5 (Find reviewers)
1. If no contact info is readily available, try to determine persons contact info by using available info, such as “Real Name” and location or other criteria.
2. HINT: Many book reviewers also have blogs or another form of websites, so once you find their website you will likely find a wealth of contact information.
3. Enter data into your reivewer spreadsheet, including name, date, contact info.
STEP 6 (Find reviewers)
1. Send an email to contact (copy and paste the email content in the box to the right of this instruction if you like. Just note that my name, Mike Michalowicz, is referenced – an I suspect you will want to change that.).
2. Use “Amazon review question” as the subject line.
|Hi NAME – I just read your review of PRODUCT/BOOK NAME by MFG/AUTHOR NAME and appreciated your insight and candor. My name is Mike Michalowicz and I am also an author a business book call The Toilet Paper Entrepreneur. I would like to mail you a complimentary hardcover of the book, if you would be interested in doing an honest review of it. Of course there is no obligation to review it, but I would like to give it to you regardless.If you are interested, please let me know (and give me your address to mail it to) and I will get the book to you ASAP. Thank you!|
STEP 7 (Repeat process)
1. Repeat Step 3 through 6 until all reviewers for an author have been analyzed and contacted when possible.
2. Then do for the next Author in the list.
3. Use this method to contact approximately 25 “cold” individuals per week. You can do more too if you wish, but I found that 25 is a week results in about 5 to 10 reviews a week (once things get flowing).
1. In your mail system, sort out responses by doing a search for “amazon review question”
2. Put a flag (I use a blue star) next to each response where the person is looking to get a copy of the book for review.
3. Update the”Contact Responded” date in the spreadsheet with the date the response email comes back
1. Confirm you have received the mailing address for the individual. If not, send a response email asking to get their mailing address.
2. Enter the contact’s full mailing information into your spreadsheet.
3. Highlight the contacts row in yellow. (or whatever color you use to identify you are shipping the book/product.
4. Create a shipping label in USPS or other carrier.
1. Prepare shipment. The picture to the right is how we pack our books.
2. Include a personalized thank you letter.
1. Reply to the reviewers email. Copy and paste the email to the box in the right (you will want to tweak this email for the bold variables).
2.Update your spreadsheet!
|Hi NAME! I really appreciate you checking out the book. I am putting it in the mail to you today.I suspect it will take a week or so to get to you. I hope you enjoy it, and I am really excited and looking forward to your review. Please drop me a note when you get it (I want to make sure it arrives).Thanks again!- Mike|
1. Once the contact information is fully updated, delete the email from that reviewer from the inbox.
1. I like to really automate things, so I wrote scripts and conditional settings in my spreadsheet. A Send Now blue notification will automatically highlight in the spreadsheet if a review of a book has not been recorded (in the spreadsheet) as posted in Amazon within 30 days of mailing the book.
1. Send email (use template to right in the box) to recipient, with the subject line “Amazon review follow up”
2. Change NAME to the name of the recipient and remove the highlighting.
|Hi NAME! I wanted to thank you again for offering to do the Amazon review of the Toilet Paper Entrepreneur. I don’t know if you had a chance to do it yet, since Amazon can be a pain in posting it, and it is not beyond me that I may have just missed it.But, either way, do you mind giving me a heads up?I have a call with the team over at Penguin books coming up and I told them a few weeks back that you had offered to review the book. And they are fired up about it because of your are an “established reviewer” (their exact words).Hope you don’t mind me checking in with you. You are really helping me out, big time, and I really appreciate it.Just in case you need the link, here it is:Amazon Review Submission (click on the “create your own review” button on the page)Thanks again!|
1. Change the Send Now to today’s date.
2. The colored section will automatically return to the yellow highlighted color.
1. Once the Amazon review goes live (check your review page daily and check for emails from reviewers saying they posted it), send the thank you email to the righ.
|NAME – I want to thank you so very, very much for posting the book review to Amazon. Your honest, thorough review is exactly what my publisher likes to discuss during our meetings. Thank you again, and I hope the book serves as a valuable resource for you!Wishing you all the best and continued success.- Mike|
Tip Of The Iceberg
So there you have it – my method to getting tons of Amazon reviews for you book or product. I encourage you to print this post out and follow the process step by step. Then tweak it and make it your own.
This is only the tip of the iceberg. I have dozens of other systems I have developed over the years and will be sharing them with you here. In the mean time. . .
Please be sure to put your comments and thoughts below. Do you like this strategy? Did the process help you? Or do you think this in gaming the system? I want to know your thoughts.
Update (Dec. 9, 2014)
I have developed an even more effected method that assures you get Amazon’s Verified Purchased Reviews. Enjoy!