How To Stand Out From The Competition

By Mike Michalowicz (Google+)

In this video Mike Michalowicz, Author of The Pumpkin Plan, shares a simple strategy on how your business can stand out from the competition. This video was recorded in Livingston, New Jersey and presented live to members of EO NJ.

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  • http://twitter.com/AmbientDJs Gregg Hollmann

    A great story to drive home a point!

    • http://www.MikeMichalowicz.com/ Mike Michalowicz

      Thanks Greg!

  • Sandra Larkin

    Love it–great use of storytelling to get your point across! It’s all about reframing–making people see the same picture in a different way. Your son reframed “best in the world” by redefining “the world” as his lake. Your security guard reframed the image of the building by creating a visual mage of the kind of security an ‘important’ building would require. And minds were changed by the subtle power of story, image, and metaphor.

    • http://www.MikeMichalowicz.com/ Mike Michalowicz

      Thanks so much Sandra. I had no idea it was called reframing, I appreciate you sharing that. Are you a speaking coach or a speaker? I love the tip!

      • Sandra Larkin

        I am (re)launching my career as a speaker. I hope to see you soon–either as a member of my audience, or vice versa. :)

  • http://twitter.com/OttawaOutdoors Ottawa Outdoors Mag

    Excellent! Has me thinking already. Secondly?….has me looking for more of your videos Mike. :)

    • http://www.MikeMichalowicz.com/ Mike Michalowicz

      LOL. Hope the video helps. Click on the video link at the top of the navigation and you will find some more presentations I have done.

  • Tim McEneny,former Jersey guy

    Jersey Mike…..Love it! Nice Job! YOU are different from your competitors. Keep up the good work.

    • http://www.MikeMichalowicz.com/ Mike Michalowicz

      Thanks so much Tim. Good to see a (former) Jersey guy hanging with me.

  • Ianthe Hernandez

    Thanks for sharing this video. It not only was entertaining but had educational value as well!

  • PortaPocketGal

    PERFECT, Mike! hmmm….”how can you be radically different so people turn their heads and look at you….” so….do you think I pass? –> https://www.facebook.com/photo.php?fbid=10151292421144485&set=pb.36794284484.-2207520000.1361315073&type=3&theater

  • http://www.facebook.com/profile.php?id=1307364468 Valarie Denise

    Your pics and posts make it all so manageable. Thanks Mike!

  • David Heaton

    Fantastic Mike. I really enjoyed the video and understand what you are talking about. Finding that little thing that makes people stand up and notice is the hard part.

  • http://twitter.com/charlesgaudet Charles E Gaudet II

    Love that swimming analogy – great points – thanks, Mike!

    • http://www.MikeMichalowicz.com/ Mike Michalowicz

      Thanks Charles!

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